The 2020 pandemic caused fundamental changes in consumer behavior, confidence, and even relationships. People, scared by the prospect of leaving their homes, quickly found different ways to fulfill their needs.

This sudden, accelerated change caused many companies to fall by the wayside.

Not URC. With 65 years of experience, a strong and well-loved product portfolio, and dedicated people who quickly adapted to change, the company doubled down on its customer-first philosophy.

By deploying digital technology, recalibrating its supply chain, and addressing every new challenge with a credible action plan, URC was able to prioritize, care for, and meet the shifting lifestyle needs of its consumers. All while fighting the pandemic and moving beyond the boundaries of the moment.

While others navigate the new normal, URC charts an extraordinary new path.